VIBES — Kanteya

VIBES

EDITORIAL DESIGN
IN COLLABORATION WITH ——— @siddhayak
JANUARY 2025

We live in an era of 15-minute fame and 10-second attention spans. The endless scroll of Instagram Reels and YouTube Shorts has become a shared experience, shaping conversations and culture in real time. In 2024, memes were more than entertainment—they were a language, a marketing tool, and a reflection of society’s collective humor.

‘VIBES’ captures this ever-evolving digital landscape, where brands like Tinder, Swiggy, and Zepto race to stay relevant, turning viral moments into everyday expressions. A niche phrase can go from an inside joke to a cultural reference overnight. As we move into 2025, this feature looks back at the memes, phrases, and digital moments that defined the past year.

A snapshot of internet culture—fast, fleeting, and impossible to ignore.

Credit:
SIDDHAYAK GOYAL
MANINDER ADITYARAJ SINGH, THE RED LAB
SUHAIB AHMED, THE RED LAB