HAPSNAP STROOPWAFELS

BRAND IDENTITY

MARCH 2025

DELIVERABLES —

Building a Brand

LOCATION —

BENGALURU, INDIA

‘Interpretations’ is the annual art exhibition hosted at the prestigious Srishti Institute, serving as a captivating centerpiece during the final open house for the Interim unit. I had an amazing opportunity to create the branding & wayfinding for this entire event, with this project visually embodying the event's brand identity.

ANIMATED LOGO

COLOUR PALETTE & FONTS

INVITE POSTER

With funky hand-drawn illustrations created by my team member, I designed some eye-catching invite posters. These posters were strategically placed across Yelahanka, Bangalore, to create a buzz and excitement about the upcoming event. Additionally, digital versions were designed for distribution via email and posted on various social media platforms, ensuring a dynamic reach.

WRISTBANDS

CREW MERCH

Given the influx of attendees for various talks, we opted to engage them through various short podcasts. We conceptualized it as a series to be featured on our college YouTube channel.

My primary role was of handling all aspects of production, including managing cameras, lighting, and editing all the podcasts.

FLOOR-SPECIFIC &
BUILDING-SPECIFIC POSTERS

MAP OF THE CAMPUS —

One of the important aspects I had to consider was wayfinding around the campus. Taking into consideration the differences between each building and floor, as well as how to make it look aesthetically pleasing, we developed the concept of using isometrics to divide all the floors of buildings.

DAY ONE

STILL FROM THE PERFORMANCE - ‘JEEVA PRAVAHA’

AUDIENCE ASSEMBLING FOR THE PERFORMANCE ART - ‘SLACKLINE’

CREDIT:

Bhuvan Yadav, Nupur Mistry, Viha Shah, Avani Poornanand, Asvin Preman, Reene Dua, Nikhil S. Cherian