E-Commerce Website
April 2025 - Present
GEM HOUSE is an emerging diamond jewelry eCommerce brand looking to expand to the European luxury market. With a rich legacy of 40 years, the brand seeks to redefine digital luxury by entering the direct-to-consumer market with a bold, unapologetic, straight-talking luxury positioning.
Deliverables —
UX flows & wireframes
High-fidelity UI design
Responsive design system
Interactive prototyping
UX flows & wireframes
High-fidelity UI design
Responsive design system
Interactive prototyping
As the Lead Product Designer, I was responsible for crafting the end-to-end eCommerce experience, from research and wireframing to crafting the initial shopping flow and high-fidelity prototypes. I also led a small design team of three, providing feedback on wireframes and interactions to ensure a cohesive, intuitive, and brand-aligned experience throughout the platform.