Bhu — Kanteya

BHU

LOGO DESIGN
DECEMBER 2024

‘Bhu' is an emerging artisanal brand based in Bhubaneshwar, Odisha. The brand’s core philosophy revolves around promoting locally sourced produce, including honey, castor oil, and coconut oil. With future plans to transition into selling wine, Bhu is committed to sustainability, ensuring an eco-friendly supply chain that relies on recycled newspapers and cardboard for packaging. This initiative highlights their dedication to reducing environmental impact while celebrating Odisha's rich natural resources.

DESIGN OBJECTIVE

The goal was to craft a logo and brand identity that authentically reflects Bhu’s ethos—one that is rooted in tradition, sustainability, and high-quality artisanal products. The visual identity needed to encapsulate the cultural essence of Odisha while maintaining a contemporary, minimalistic aesthetic suited for a premium artisanal brand.

FINALIZING THE LOGO

The final logo and identity successfully capture Bhu’s mission, bridging Odisha’s cultural heritage with a modern, sustainable brand presence. This design ensures that Bhu stands out in the artisanal market while staying true to its roots, resonating with conscious consumers who appreciate authenticity and sustainability.